OnPage-Seo: The important ranking criteria
A good website must especially meet important criteria: it should be found by search engines, such as Google, if the target group seeks relevant “keywords”, ie is doing targeted searches for your services. Best design of a website alone is useless if you can not find it simply. Therefore, it is first of all relevant to the success of your website to appear in the top search ranks, to address the audience and to attract customers.
To ensure this, the most important ranking criterion by Google & Co., is known as on-page search engine optimization (SEO). This refers to search engine optimization (SEO) within the site, so all adjustments and improvements to the site, that are performed directly on this. For example, on-page Seo summarizes the optimization of the content aligned to the keywords, which must be previously defined. These are the terms, your target scans to find you, or similar companies.
The professional design of meaningful headings, informative text and matching image descriptions and the internal pagelinks are parts of a winning on-page SEO.
One can say that especially the content, structure and logic of the website are the major on-page factors for success; layout and design, however, are more likely to be neglected.